Why do we get hired?
Our clients are deep-tech startups. They need marketers to operate at the intersection of technology and creativity.
We need to speak the language of our client's technology. At the same time, creative marketing is needed to build awareness, educate the customer, evoke trust, enable sales, and more.
This dual mode is easy for us - everyone on our team is either an engineer or a technophile, or both. This differentiator helps us stand out in a crowded market.
Our client list
We have services around 75 deep-tech companies in the last 2-3 years. Some of India’s top deep-tech companies are/were our clients, take a look:
- Mindgrove 🔗 - Semiconductor chips
- NeoMotion 🔗 - Mobility for PwD
- GalaxEye 🔗 - Earth observation
- PrivateCircle 🔗 - Private market intelligence
- HyperVerge 🔗 - Regtech KYC and more
- Chara 🔗 - Rare-earth free motors
- BharatAgri 🔗- Agri advisory and marketplace
- Initializ 🔗 - AI dev platform
- Axilor 🔗 - Deep-tech VC
- Elisar 🔗 - Devices for ophthalmologists
University-adjacent tech ecosystem
We are deeply embedded in India’s university-adjacent tech startup ecosystem. This is especially true with the tech ecosystem at IIT Madras. Not only have we worked for startups and research groups in the IIT Madras ecosystem, we have worked for the mothership too. These are a few projects we built from scratch for India’s top university:
- Best Place to Build 🔗 - podcast and brand positioning campaign
- AskIITM 🔗 - year-long admission counselling
- IITM Demo Day campus visit 🔗 - admission counselling at the time of admission
Customer Stories
Creating public customer stories (or case studies) in deep-tech is tricky since one has to be careful about not disclosing information that needs to be protected. And yet, here are a few video stories about work that CoreVoice did.
Mindgrove Technologies
- Challenge: Do everything it takes to position Mindgrove as the top semiconductor company in India
- Solution: We worked on identity, website, socials, writing, videos, event marketing, market research, making PR work, ABM (pre-sales), product launch, decks…
- Impact: Full sales pipeline, funding from seed to Ser-A, founder bandwidth freed up
“No one at CoreVoice has ever said - ‘this is too technical.’ There is always a spirit of inquisitiveness - I don’t know this, can I learn it.”
BharatAgri
- Challenge: BharatAgri needed to figure out how to make ads work, in a frugal way. Existing big-name agencies are unable to crack it.
- Solution: We came up with multiple creative approaches, and created multiple ads in each approach. We did so quickly and on a tight budget compared to the previous agency.
- Impact: Revenue grew ~5x in 8 months
“Working with CoreVoice is like having an extended creative partner.”
Chara Motors
- Challenge: We need to rework the story we want to tell to customers and investors so we come across strongly.
- Solution: We reworked the brand story, logo, decks and website. Also created a few event looks.
- Impact: A fresh new way to hit the market - with a coherent narrative
“What we liked was that they took our inputs and also had their own opinions. They hit the nail on the head on what we stand for.”
PrivateCircle
- Challenge: PrivateCircle needs a brand cum product narrative, and our teams needs to upskill.
- Solution: Over a year we came up with different ideas for social media (including It’s a Big Deal) and product communications, working closely with the internal team.
- Impact: Crisp narrative was established, marketing spends were reduced, internal competencies were cultivated
“Before CoreVoice, I’d not met any marketing agencies that look at reducing spends.”
FAQs
- Can you share your portfolio of work? Yes, please click here.
- Do you accept non-tech clients? No. We strictly avoid taking on clients in food, D2C, travel, hospitality, real estate, beauty, etc.
