Portfolio

Branding

Here are some of the branding projects we have undertaken. Branding includes brand archetypes, values and DNA, communication voice tone, logos, colour palette, typography, imagery, brand guidelines, and more.

Best Place to Build

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Chara

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Mindgrove

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AskIITM

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Elisar

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Blogs & Whitepapers

Client

Morphing Machines

Objective

Help close initial round of sales conversations faster

What did we do?

Wrote a technical whitepaper on the industry, along with the advantages customers will have if they use our product

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Client

Mindgrove

Objective

To position them as thought leaders and builders in the semiconductor industry

What did we do?

A series of blogs talking about the semiconductor industry and the upcoming advancements, building credibility with the public

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Client

initializ

Objective

Establish the efficiency of using GenAI services

What did we do?

We wrote a blog discussing GenAI, RAG, analysed cost factors, and suggested decision frameworks for efficient AI deployment.

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Client

AskIITM

Objective

Clearing common misconceptions regarding the new B.Tech program in iBME at IIT Madras

What did we do?

Based on professional inputs, we created an article comparing B.Tech programs in iBME, Biotechnology, and Instrumentation/EE to help students make informed choices.

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Client

initializ

Objective

To establish initializ.ai as a thought leader in the software development platform building sector

What did we do?

We researched whether to build or buy IDPs and crafted a whitepaper to guide enterprises in making the right choice.

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Client

AskIITM

Objective

Introducing the new B.Tech in CEM launched by IIT Madras in 2025

What did we do?

We extensively interacted with the professors and created an article that dove deep into the details of the newly launched B.Tech in CEM.

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Social Media

Client
AquaExchange
Objective

Create content around Ugadi since it is a festival celebrated by a majority of their customers

What we did?

Short video capturing the essence of Ugadi and the importance it holds

Link to post

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Client
Mindgrove
Objective

Wanted to utilize public light around fundraise to: hire new talent, build a sales pipeline and move existing deals to closure

What we did?

A quirky animation welcoming new investors and inviting talent to join us

Link to post

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Client
Mindgrove
Objective

To position them as thought leaders and builders in the semiconductor industry

What we did?

Educational carousels on various topics in the industry

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Client
AskIITM
Objective

Want to increase engagement for the Best Place to Build podcast (also a property fully ideated and executed by us)

What we did?

A carousel with bytes discussed in the podcast; released 3 days after the corresponding podcast

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Brochures

This section contains brochures we have done for our clients to use at events, expos or to handover to customers at meetings. Selected pages in each brochure are shown, please click on "View full PDF" to view the entire brochure.

Client: Akaike

2 page product brochure

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Client: Techademy

20 pages - E-book - Workplace Learning Trends in 2024

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Client: NeoMotion

52 page all product brochure

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Client: Chara

14 page product brochure

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Client: Elisar

20 page product brochure

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Client: GalaxEye

4 page company brochure

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Client: Techademy

20 pages - E-book - Emerging Skill Gaps in Tech

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Client: GridSentry

4 page product brochure

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Client: GalaxEye

Poster displayed at Startup Mahakumbh

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Stall Design

This section features some of the stall designs done for our clients. For some stalls, we have also decided the furniture and the layout of the floor space (shown in render). We have also co-ordinated the stall construction with the vendor and manned the stalls for our retainer clients.

Client

Mindgrove

Objective

Mindgrove was one of the sponsors of the DIgital India RISC-V Summit 2025. They had a large stall space that they wanted to use effectively.

What did we do?

We created a 3 section stall - a gallery featuring artworks (also done by us) connected with a theme "A Brief History of Semiconductors", a section to demo applications and interact with the team. A third section for private meetings with customers and investors was also included.

Client

Chara

Objective

Showcase their rare-earth free BLDC motors and its advantages to potential customers at EV Auto Show 2024

What did we do?

Stall featuring their product range in a glass housing with the use cases for each behind, accompanied by benefits mentioned on the back wall.

Client

Chara

Objective

Showcase their rare-earth free BLDC motors and its advantages to potential customers at the EVM Asia 2023 event. They wanted their stall to have a theme connected to the event.

What did we do?

Stall with a mural tracing the automobile journey starting right from the wheel to their electric motor.

Client

Mindgrove

Objective

Want to showcase capabilities of their indigenously designed chip and connect with potential customers and partners at Semicon 2024

What did we do?

We set up a stall with 3 sections - customer meetings, products powered by their chip, software demos for enthusiasts

Client

GalaxEye

Objective

Showcase their multi-sensor satellite to be launched later this year

What did we do?

Designed a stall showcasing applications and features of their satellite

Videos

Client
Cuzor Labs-Origin Story
Client
Morphing Machines-Origin Story
Client
BeeHyv
Client
Chara-Origin Story
Client
Mindgrove-Origin Story
Client
Hoags-Origin Story
Client
initializ-Standalone

A teaser made for initializ's DevXUnify 2024 event

Client
AskIITM-Standalone

We wanted to explain how placements happen in IIT Madras in a simple manner while breaking all myths associated with it.

Client
Refyne
Client
Axilor: 10 years
Client
AskIITM-Standalone (Events prior)

A lookback to IIT Madras Demo Day 2023, where we called over 300 students to visit the campus, before making their JoSAA choice.

Client
BP2B - Content Series

A podcast series run by CoreVoice (on behalf of IIT Madras), showcasing IIT Madras alumni, professors and students, talking about why it is the Best Place to Build

Client
GalaxEye-ISRO-POEM

2 part series commemorating GalaxEye's first step into space with the ISRO POEM launch, marking the beginning of Mission Drishti.

Client
Mindgrove Road to Tape Out-Content Series

A 2 part series, where the founders of Mindgrove talk about their journey in taping out India's first commercial grade high performance microcontroller.

Client
initaliz - Content Series

The Initializing AI Podcast, where we discuss all things tech and AI.

Client
GalaxEye-Talent Branding

A series called "Galaxers:Assemble", where we highlight an employee and talk about their journey at GalaxEye.

Client
Morphing Machines - Content Series

Founders explain crucial concepts that form the backbone of their product.

Client
Akaike Technologies-Demo Video
Client
Hoags Technologies-Product Video
Client
Neomotion-User Stories
Client
AquaExchange-User Stories
Client
Turno-User Stories
Client
Akaike Techademy
Client
HyperVerge-Customer Testimonial
Client
Plotline-Customer Testimonials
Client
Akaike Technologies-Customer Testimonials
Client
Cuzor Labs-Origin Story
Client
Morphing Machines-Origin Story
Client
BeeHyv
Client
Chara-Origin Story
Client
Mindgrove-Origin Story
Client
Hoags-Origin Story