reGTM for Novorbis as a multi-product company
As second year college students, Harsh, Gagan, and Divyank were frustrated buy the air pollution crisis that hits north India every year and decided to do something about it. They started looking at emission control. In a few years they had build a filterless RECD (Retrofit Emission Control Device) for DGs (Diesel Generators). By the time they came to us, their company - Novorbis Itus - had already sold a meaningful number of units. Business was going well, and they had just closed a funding round.
A company that had outgrown its own skin
Our job was to reposition Novorbis as something bigger than a RECD company. Their website an sales assets had been built a while back, and the company had moved on since then. There were more products in the market now, and a few more in pipeline. The company narrative and vibe needed to change from a single-product company to a multi-product one. The sales collaterals for each touchpoint needed to be reworked and upgraded.
A six-month reGTM exercise, now live
Over roughly six months, we rebuilt Novorbis' comms and content. We created a new website with product pages, and animations to describe the underlying tech. We made brochures, social media content, and videos - both animated and recorded.
One key skill we brought to the table was our own understanding of Novorbis' technology. This meant that the Novorbis leadership could focus on product, production and sales (and not marketing).
CoreVoice created Novorbis Itus's funding announcement video.
Is your website stuck in the past?
If the company has moved on since your last redesign, let's rebuild for you.